Black and white photo of a woman standing in a museum exhibit with vintage cameras and framed photo visible.

Bridging the Gap Between Strategy and Execution.

This is me

Hi, I’m Purwa! A strategy consultant and creative director based in Berlin, I create impactful experiences at the intersection of art, strategy and innovation.

Creative Direction

AI Transformation

Strategy

Branding

Campaign Management

Marketing

An Apple iMac computer on a desk displaying a design software with various color palettes, text styles, application guidelines, widget templates, and a component library. Around the desk are green plants, a wireless keyboard, a mouse, and a smartphone on a stand.

I advise companies
on strategy
and create digital campaigns

I have a background in digital innovation, communication, and business strategy, I focus on combining design thinking with business insights to create meaningful solutions.

I have led communication strategies, UI/UX design, and branding for brands like Samsung, UNICEF, and Tetra Pak. I have also consulted for companies like Allianz, Bain & Company, and Zalando on business and marketing strategies.