Strategy at the intersection of UX, business, and innovation.
Berlin-based strategy consultant and art director helping global brands navigate complex digital landscapes through design-led transformation.
Selected Collaborations
Three practices
Strategy
Product, service and AI strategy
Research, positioning and roadmaps that give teams a clear sequence of decisions.
Finoa · Zalando · Syfe · Allianz Partners
View strategy work
Design
Art direction and campaigns
Campaign direction, identity and communication design built to stay consistent.
Samsung · UNICEF · Canon · Monkey Shoulder
View design work
Editorial
Books and print systems
Long-form publications built on a clear grid — annual reports, handbooks and catalogues.
Cheil · Project Second Chance
View editorial workIntegrating business goals with aesthetic precision.
I partner with founders and design teams to build scalable products and brands that resonate. My approach combines quantitative business strategy with a rigorous art direction process.
Get in touch
purwachauhan13@gmail.comBased in Berlin — Working Globally