CANON
Developed creative strategy and storytelling for the Canon EOS 6D Mark II launch in India, contributing to increased brand visibility and sales within the professional photography segment.
PASSION
DRIVEN
Nothing helps you push your limits more than your passion. Twelve girls from nine different countries are a living example of such passion. Their passion led them to do the unthinkable – to skateboard through India.
FOCUSED
ON AIM
The girls were focused on one thing and that was to change people’s perception about women. And that focus was unshakable just like Canon EOS 6D that has Dual Pixel CMOS AF so that you don’t miss the significant moments of your life.
LIGHTING UP LIFE
GLORY IN
MOTION
When they finished their journey, they were not just the same girls like ever before. They were girls on four wheels. They were the women others wanted to be and looked-up to them for their ‘never give-up’ attitude.