Monk Fitness Lifestyle
Monk is not just a place to work out. It is a space to reset, rebuild, and rise.
Monk Positioning
We’re not positioning Monk as just another gym.
We’re positioning it as a mindset.
A disciplined, aspirational identity people want to belong to.
The Logo
Simple & Intentional: Designed for focus and discipline.
Dynamic: A high-energy mark built for movement.
Scalable: A distinctive symbol crafted to grow into a standalone identity.
Social Media Strategy
The Market: Standing out in Gurgaon’s crowded fitness scene with a "brand that feels alive."
The Audience: Tailored for Gen Z and Millennials through vibrant visuals and dynamic motion.
The Edge: Integrating local culture to transform a gym page into a relatable community "spot."
The Goal: Moving from "just another gym" to a high-energy lifestyle identity.
Social Media Branding