07

Thrive

ESCP venture project · 2024

A product concept for companies that measure diversity for compliance and change nothing as a result.

Context

56% of companies rely only on basic compliance-oriented workforce data, and just 9% of employees believe their company's measures are effective. The gap is not measurement, it is that measurement never becomes action.

Challenge

Companies collect diversity data for compliance, then do nothing with it. Only 9% of employees think their employer's measures work.

Approach

  1. 01Framed the problem as four clusters: pay and opportunity disparities, leadership and culture, bias and discrimination, and employee voice.
  2. 02Designed branching training scenarios where choices carry consequences, rather than compliance modules people click through.
  3. 03Defined behavioural KPIs that measure what people actually do, including bystander intervention rate and support for affected colleagues.
  4. 04Mapped the competitive field and sized the opportunity for mid-sized companies in Germany first.

Outcome

A venture concept pairing gamified, scenario-based training with a diversity analytics dashboard, positioned in the one quadrant of the market nobody occupied: data-driven and high engagement.

  • Product concept and UI design
  • Behavioural KPI framework
  • Branching scenario design
  • Competitive positioning
  • Market sizing and roadmap
Venture designProduct strategyHR tech

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