Design
Campaign art direction, brand identity and communication design for global brands and organisations — built so the work stays consistent long after the launch.
Role: Brand Identity
Challenge
A new fitness brand needed an identity that felt considered rather than generic.
Outcome
Created the identity system — logo, type, colour and application — ready to scale across digital and print.
Role: Art Direction & Campaign Strategy
Challenge
Build a distinct visual language for every launch and carry it consistently across e-commerce, digital, social and retail touchpoints.
Outcome
Directed the campaign from concept to final asset across film, print and retail. Galaxy M (Amazon India Brand Store) and Galaxy F (Flipkart) campaigns converted well above the 3 to 8% smartphone category average.
Role: Communication & Information Design
Challenge
Complex programme data was hard for field teams, funders and partners to read and act on.
Outcome
Built a communication system that made impact legible and gave teams reusable templates instead of one-off decks — deployed across 15+ global markets.
Role: Art Direction
Challenge
Brand campaign work needed a distinctive visual point of view within tight guidelines.
Outcome
Developed art direction that stayed within brand rules while giving the campaign its own recognisable character.
Role: Experiential & Visual Direction
Challenge
Bar and event activations needed to feel like one brand world rather than separate moments.
Outcome
Set the visual direction across activations so each touchpoint reinforced the same personality.
Also see
Strategy work