UNICEF
Role: Communication & Information Design
A reusable communication system that made programme impact legible across 15+ markets.
- ROI in the Philippines
- 193%ROI in the Philippines
- Global markets
- 15+Global markets
Context
Programme data was being rebuilt into bespoke decks by every market, every time. Field teams, funders and partners all needed different levels of detail from the same numbers, and nothing was reusable.
Challenge
Complex programme data was hard for field teams, funders and partners to read and act on.
Approach
- 01Interviewed field, fundraising and partnership teams to define what each audience needed to see.
- 02Designed a data storytelling language — chart rules, hierarchy, colour and captions.
- 03Built templates that markets could populate without a designer.
- 04Rolled the system out with guidance so local adaptation stayed on-system.
Outcome
Built a communication system that made impact legible and gave teams reusable templates instead of one-off decks — deployed across 15+ global markets.
- Information design system
- Market-ready report and deck templates
- Usage guidelines
Film
Art directed film and photography shoots with production houses, coordinating closely with photographers and talent. Focused on lighting, framing and composition to keep the product as the hero of every shot.
Work
8 images — click to enlarge
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